How to Connect CRM with WhatsApp Business API
Why WhatsApp + CRM?
WhatsApp is the most used messaging app in the world. Connecting it with CRM allows you to manage conversations and track customers efficiently.
Steps
- Get WhatsApp Business API through an authorized provider
- Choose a CRM that supports integration (like Zoho or HubSpot)
- Use Zapier or Make.com to connect the two systems
- Create custom message templates
- Automate automatic responses
Benefits
- Faster response to customer inquiries
- Track conversations in one place
- Sales team performance reports
- Integrated customer experience